The Cycle
Organizing by a Cycle creates predictable events that your community comes to anticipate, and keeps your donors seeing the impact of your org.
The Web
When you build and sustain a healthy Web, you don’t have to “warm people up” before you make an ask, your donors will always be hot.
The Spiral
All the fundamentals of fundraising theory can be explained in three shapes: the spiral, the web, and the cycle. Here’s what you need to know: